# Automation 101

It’s a hot word these days, and surprisingly serves a tangible purpose!

The idea is to optimize our output. Create something once, and use technology to distribute across the net.

Make a TikTok, share it as a story to Instagram & Facebook; post it as a video to Twitter 😃 Or you can use tools to automate this process.

There are many ways to do this, and a growing number of platforms one might like to reach.

[#](#zapier-vs-buffer-vs-itttt) Zapier vs Buffer vs ITTTT
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