# SEO 101

Search Engine Optimization is a tricky word.

There was a time when you could game the system quite easily; now it’s a bit more difficult.

First off, Google has a few preferences that one is encouraged to follow.

We need to provide some metadata; as well,Google prefers for sites to be mobile-accessible. As well, for them to be updated regularly.

One is able to register with Google’s [Search Console](https://search.google.com/search-console) , and get feedback on your website’s Search Engine readability!

[#](#sitemaps) SiteMaps
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Google loves these, and uses them to scrape your website for their search engine!

[#](#mobile-first) Mobile First
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Google also loves this, most folks use their phones to traverse the net these days. Making sure your website is responsive to their smaller screens will boost your website’s rating!

[#](#consistent-content) Consistent Content
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Remember that sitemap, for scraping?

If Googles see that you are updating your website with new content often and consistently, it likes that too!