# Analytics 101

There are a few options though Google and Facebook are the largest shepherds of data.

[#](#google-vs-pixel) Google vs Pixel
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So what’s up with them

[#](#which-kpi’s) Which KPI’s
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Which Key Point Indicators matter ?!

[#](#how-to-set-up) How to Set-up
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So how do we set-up Google Analytics or FB Pixel?